Merchant AdOps is an AI operations platform for Shopify merchants.
It proposes every change to your Shopify store, your Google Merchant Center catalog and your Google Ads campaigns. You approve each one before anything happens in your live account, and you can undo whatever you approved.
The AI never acts alone
Every action that touches your store or your campaigns runs through the same four steps. The AI never decides on its own, and anything it applies can be reversed.
Proposal
The AI spots a problem or an opening and proposes a specific action: what changes, where, and why.
Review
You see the before and after before anything actually changes.
Approval
Nothing gets applied without your click. No exceptions.
Undo
Applied something that turned out wrong? One click reverts it.
Every action lands in an audit log nobody can edit or delete, not even us. Each client's store is kept apart from every other, with strict isolation between accounts.
What the platform actually does
Missing or incorrect catalog attributes (GTIN, brand, category) are the usual reason a product gets disapproved in Google Merchant Center. The AI audits your catalog, finds exactly which attributes are wrong or missing on each listing, and proposes the fix, working within Google's product data policies instead of around them. Run across your whole feed, that means fewer disapprovals and more products eligible to show up in Google results.
And your Google Ads campaigns?
The AI reads the metrics, works out ROI per campaign, and suggests moving budget away from campaigns that spend without a return toward the ones that perform. Every campaign, bid, or budget change gets proposed first. You approve it, then it runs.
The target is real profit at the end of the month, not a traffic spike.
Who builds it
Merchant AdOps is built and run in-house. It's not a reseller of another tool, not an integration wrapped around someone else's product, not a white-label. Connections to Shopify, Merchant Center, and Google Ads run on the platform's own credentials, authorized by you through OAuth.
Your key, your AI provider
BYOK model: you register your own OpenAI or Anthropic key, stored with envelope encryption. The subscription runs separately from that. We don't resell AI capacity.
Where things stand
The platform is under active development right now. The multi-tenant foundation and the Proposal, Review, Approval, and Undo engine come first, ahead of the catalog and campaign optimization modules.
Talk to us
Questions about the product, a platform partnership, or compliance?
Go to contactsupport@merchantadops.com